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The Next Generation of Explorers

Good Grit Story

Good Grit Magazine was born in July 2015 with one goal: to celebrate the authentic, untold, and deeply compelling stories of the South. For nearly a decade, we’ve shined a light on the culture, people, and places that make this region extraordinary. But as we’ve grown alongside our readers, we’ve discovered something crystal clear—your passion for adventure is unstoppable.

That’s why we’re flipping the script. We’re here for the next generation of explorers—millennials like you—who are shaping the future of travel. You’re not just traveling; you’re curating experiences, influencing your parents’ bucket lists, and inspiring your kids, friends, and siblings to hit the road too.

So, we’re diving headfirst into what you love most: discovering hidden gems, exploring overlooked towns, and experiencing the South in ways you never imagined. Whether it’s a quirky roadside stop, a surprising small-town music scene, or a plate of food that changes your life, we’re here to guide you off the beaten path and into the soul of the South. Let’s go explore together.

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What makes Good Grit Different?

Simple: we don’t just tell the story of the South—we live it. Our team isn’t tucked away in one city; we’re scattered across the region, experiencing adventures firsthand so we can bring you the best of what’s out there. We don’t rely on random reviews or generic travel advice—we’re your go-to guide, your boots-on-the-ground explorers, uncovering the gold in both big cities and small towns. Every trip we curate is designed to inspire and excite, but more importantly, it’s achievable. We know what you want because we are you—modern explorers ready to dive headfirst into what’s next.

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Laura Quick
Founder & CEO
Laura Kate Whitney
Editor At Large
Shelly Brown
Creative Visionary
Sarah Cait Sawyer
Managing Editor
Cat Barnes
Creative Director
Ashley Locke
Digital Editor
Shivani Zuppardo
Chief Creative Officer
Sarah Margaret Shelton
Chief Relationship Officer
Linda Stone
Chief Operating Officer
Paige Townley
Digital Partnerships Manager
Mary Grace
Project Manager
Brittany Tsoi
Junior Designer
Karlie Rosenberry
Partnerships Fellow
Taylor McLain
Community Manager

Intro to Good Grit Agency

At Good Grit Agency, we’re architects of connection, creators of experiences that resonate, and believers in the power of authentic stories to drive revenue. Unlike traditional agencies, we’re a nimble crew, ready to meet you where you are on your journey—be it a bustling business or a startup dream.

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